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Program Information
President Mote, along with the Coordinating Committee, developed a theme for the 150th Anniversary Celebration. The yearlong program should incorporate the theme into all activities and events. The theme of the Anniversary Celebration is:"Celebrating the University of Maryland: A Model of The Modern Research University"
Participating campus units will design Anniversary Celebration activities to highlight the University's excellence and innovation, and also showcase how the University personifies the qualities of The Modern Research University. Characteristics include:
1. Ranks among the elite but is not elitist
2. Has a bright and engaged student population
3. Has alumni who are do-ers in society
4. Has diversity that reflects society at-large
5. Focuses education on enlightened citizenry and societal impact
6. Commits to access and outreach as a land grant institution
7. Has congenial and collegial staff and faculty
8. Benefits the state, region, and nation
9. Connects and engages in society
10. Focuses on the future
It is important to recognize that the theme of the Celebration is the University of Maryland as a "model" of The Modern Research University rather than a Celebration of The Modern Research University itself. Anniversary Celebration activities, events, and communications will support this theme.
Guiding Principles
To support the Anniversary Celebration planning, the Coordinating Committee established four guiding principles. The Planning Committee's charge is to design the Anniversary Celebration activities and events to fulfill the following guiding principles:
1. The Anniversary Celebration will showcase the essential character and mission of the University of Maryland as A Model of The Modern Research University.
According to the University mission, Maryland strives to advance knowledge, exhibit innovative instruction, and foster a climate for growth and development. The goal of the Celebration is to host events and activities that highlight the University's mission and also demonstrate the University's qualities as A Model of The Modern Research University (see above).
2. The Anniversary Celebration will acknowledge important milestones in our history, highlight significant achievements, and emphasize the future of the University as A Model of The Modern Research University.
The Anniversary Celebration will honor events from the past that strengthen the institution's unique character and identity and, at the same time, promote the University's destiny as a great public research university. In addition, the Anniversary Celebration will promote awareness of new and more effective models for higher education funding through forums, discussions, and significant speaking engagements. The Celebration will acknowledge the social forces that have supported past University achievement and will help shape future University successes. With appreciation of the past and eyes on the future, the Anniversary Celebration will build momentum for the University's next major fundraising campaign that publicly launches at the culmination of the Celebration in fall 2006.
3. The 150th Anniversary Celebration will leverage campus audience pride and awareness as well as target the state, region, nation, and world to communicate key University messages.
The Celebration will create waves of enthusiasm within internal audiences that will ripple into all communities that the campus reaches from across the state, region, nation, and world. In order to achieve this goal, the Celebration theme will resonate throughout already existing campus events including Homecoming, Family Weekend, Terrapin Pride Day, Maryland Day, and others. In addition to leveraging existing events, the University will host signature events for the Anniversary Celebration to promote external awareness and involvement. Key audiences of the Celebration include state legislators, citizens, business leaders, and residents across the Mid-Atlantic region. Celebration messages will reinforce the role of the University as a public good and not just a private benefit and also emphasize that the borders of the University extend to the borders of the state and beyond.
4. The Anniversary Celebration will leverage existing resources to elevate and extend the reach of communication efforts.
To increase awareness of the Anniversary Celebration, the campus community will use all printed, online, and in-person communications to deliver key messages to target audiences. A complete resource guide will be available to support participation efforts. In addition, the University will work with State and regional partners to enlist their promotional support to help increase awareness of the Anniversary. Such promotional partnerships will increase excitement about the University's milestone and better position the University for future opportunities.
Signature Events
The Coordinating Committee identified five signature events to honor the 150th Anniversary. These events include a:
1. Symposium on The Modern Research University
2. Fear the Turtle Sculpture Exhibition and Auction
3. Union Gallery Exhibit Featuring Historic Photos of Campus
4. Anniversary Photo Book
5. Program(s) Serving International Alumni
6. Closing Event (Fundraising Campaign Kick-off)
Throughout the year, there will be many activities and events celebrating the 150th Anniversary. Click HERE to review a preliminary Anniversary Celebration timeline including already existing events, signature events, and historic dates.
Email the 150th Anniversary Committee at 150years@umd.edu